Established in 1987 and named after Padma Vibhushan Jankideviji, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) single-mindedly works towards bridging the divide between urban and rural India by focusing on integrated rural development work that is aligned with the guidelines of United Nations’ Sustainable Development Goals with five major focus areas of Education, Health & Hygiene, Economic, Environmental and Social Development.

Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) is a Registered Society that works under the patronage of Shri. Rahul Bajaj, Chairman of Bajaj Auto limited and under the guidance of Shri. Madhur Bajaj, Vice-Chairman of Bajaj Auto limited and Trustee of JBGVS. Bajaj Auto and Bajaj group undertakes its Corporate Social Responsibility works through JBGVS. Periodical surveys are carried out every three years to measure the rate of development achieved through the implementation of these programmes.

JBGVS aims to act as a catalyst and assist the participating rural community in the selected 110 villages to improve their quality of life, through poverty alleviation, empowerment of women, gender equality and development of human and natural resources while promoting ecological balance. All JBGVS programmes are designed in consultation and active participation of the villagers for better acceptability and effective implementation.
"JBGVS is an apolitical, secular and not for profit organization, which aims to act as a catalyst for rural and urban development. It assists the resident community of the selected villages and urban areas, in all-round development, making them into models of excellence for others to emulate."
Rahul Bajaj
Chairman, Bajaj Auto Ltd.
"The concentrated and focused efforts of JBGVS has over the years, made tremendous impact in the field of education, health, environment, economic and social development in the rural areas. JBGVS works as a catalyst, develops and nurtures local leadership for sustainable development, who can hold the steering for their future. JBGVS has a unique system of village development assessment via relevant indicators."
Madhur Bajaj
Vice Chairman, Bajaj Auto Ltd.
“We at Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) are proud of our heritage of quality work with integrity and in educating and creating healthy and unbiased eco-system in the villages. The trust of the villagers is our greatest accomplishment. We have many landmark achievements during our 28 years of service and have been fully aligned to today’s requirements of Swachh Bharat, Beti Bachao Beti Padhav and much more than that. At JBGVS, we believe, that education both formal and non-formal is the only way to create a change for better. Our efforts will continue in consonance with the Government efforts towards better tomorrow for our people. We are really proud to have a very efficient team with high level of dedication and integrity. This is our biggest strength in delivering good to the people.”
C. P. Tripathi
Chairman, JBGVS

C.P. Tripathi, Chairman

Mr. C.P. Tripathi joined Bajaj in January 1996 as the Vice President (Waluj Plant), took over as Vice President (Operations) in April 2001, Vice President (Corporate) in July 2007 and is Vice President (Corporate Social Responsibility) since October 2009. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur.

Madhur Bajaj, Trustee

Madhur Bajaj, Vice chairman of Bajaj Auto and recipient of the Vikas Rattan Award from the International Friendship Society of India, for enriching human life and outstanding achievements. He did his MBA from the International Institute of Management Development, Lausanne, Switzerland, in 1979.

Mr. Pradeep Shrivastava, Trustee

B. Tech (Mech. Engineering) from IIT Delhi & graduate diploma in Production & Finance from IIM-Bangalore. He is Chief Operations Officer (COO) of Bajaj Auto Ltd.

Kevin D’Sa, Trustee

Mr Kevin D’Sa, holding a Bachelor’s Degree in Commerce, completed his CA in 1978 and ICWA in 1981. He began his career with Bajaj in September 1978 and is presently the CFO of Bajaj Auto. He is on the Board of various Bajaj group companies like Bajaj Auto Holdings and Bajaj Financial Holdings as well as Bajaj Electoral Trust. He is a Trustee on Jankidevi Bajaj Gram Vikas Sanstha, which primarily works for rural development. He is also actively involved with the CSR activities of Bajaj group of companies.

Sanjay Bhargava, Trustee

Mr Sanjay Bhargava has 38 years’ experience in Industry and Education, after completing B.Sc. (Hons) Mathematics from St Stephen's College, Delhi and PGDM from Indian Institute of Management, Bangalore (1979). He has worked with National Dairy Development Board, Planning Commission, Hindustan Lever, Tata Consultancy Services, Bajaj Tempo and Bajaj Auto in Marketing, Exports, Consultancy and Planning. He has been responsible for Shiksha Mandal, Wardha since 2009, which is a century old Bajaj educational trust that runs eight institutions in Wardha and Nagpur with over 10,000 students. He was its Pradhan Mantri from 2009 to 2015 and is the Chairman since 2015. He was responsible for starting Bajaj Science Education Centre in Wardha in 2007 and also for starting Bajaj Education Initiative for schools. He is a member of CII National Committee on Higher Education as well as Director, Bajaj Housing Finance and Director, Bajaj Financial Distributors.
Implementation of development project for any village selected under JBGVS’s Integrated Rural Development Program progresses in 4 phases.

1. Selection phase

  • Introduction by JBGVS team & first meeting with village elders, opinion makers and Sarpanch etc. Villagers should be forthcoming to work with JBGVS.
  • In the subsequent visit, collect village demographic information from Gram Panchayat members, school teachers, women SHG leaders and opinion makers. Conduct a walk through the village to get general feeling and feel the pulse.
  • Introduce JBGVS policy to the villagers; obtain a Gramsabha resolution to invite JBGVS to work in the village. Conduct detail survey of the village and complete indicator study.

2. Entry Phase

  • Collection, collation and analysis of village information for planning.
  • Organize the village community by forming various village committees.
  • Decide targets to be achieved, lay down priorities of work in consultation with the villagers and a tentative work plan to the village.

3. Activity Phase

  • Selection of entry point activities as a first year program. These are the activities which should instill confidence in the villagers.
  • Preparation of next year’s budget as per the need of the villagers. Generally, about one to three important development activities should be taken first. These activities should be able to make positive impact on the lives of the villagers.
  • Activities are continued for 5-6 years.

4. Exit phase

  • An indicator study is conducted.
  • As the village reaches above 80% of development on the indicator scale, JBGVS exits from the village.
  • The assets created during the period are handed over to the Gram Panchayat, Mahila Mandals, and Youth Groups etc.
JBGVS works for implementation of integrated rural development project in 84 villages of Pune, Aurangabad & Wardha district of Maharashtra, Sikar district of Rajasthan and Udhamsing Nagar of Uttarakhand. The Program includes a set of activities consisting of Education, Health and wellbeing, Economic, Environment and Social Development. The emphasis on each of the above subjects varies from area to area. The programs are implemented in partnership with Government agencies, other NGOs and the villagers. All applicable Government Schemes and Projects are brought and implemented to their fullest potential in the villages JBGVS has Projects in. In the last 28 years JBGVS has developed 45 villages with this methodology.


  • Govt. of India
  • Various Departments of Govt. of Maharashtra.
  • National Bank for Agriculture & Rural Development (NABARD)


  • Bajaj Auto Employees
  • Students from colleges/ universities.
  • Individuals


  • UNICEF, Mumbai
  • Action for food production (AFPRO)
  • Magic Bus, Mumbai
  • Magan Sangrahalaya Samittee, Wardha
  • HUNGER Project
  • Rotary International
  • Rotary Club of Poona North
  • Acharya Vinoba Bhave Hospital, Wardha


  • S.P.Jain institute of Management studies
  • Karve Institute of Social Studies
  • Bharati Vidyapeeth
  • Tilak Maharashtra Vidyapeeth
  • Symbiosys

To read published documents click on link



Registration Details
  • Registered as a Society under Societies Registration Act, 1860
  • Reg. No. Maharashtra / 3750 / 87 / PUNE dated 29-12-1987
  • Registered as a Public Trust under the Bombay Public Trust Act, 1950
  • Reg. No. F – 4747 (Pune) dated 25-02-1988
Approved Institution under –
  • Section 35 AC of the Income Tax Act, 1961, Notification No. S. O. No. 3148 (E) dt. 17-10-2013
  • Section 80G of the Income Tax Act, 1961, No. PN/CIT-V/Tech/80G/103/46/2008-09/18314317
  • F.C.R.A. No. 083930355 Dated 30-10-1992